Off-page SEO
Off-page SEO includes all the search engine optimisation tools that can be used to improve the ranking of a page outside the website. It includes link building, which is used by many, as well as social media SEO. Although link building is the most important and effective tool for off-page search engine optimization, it is important to use the right SEO or online marketing agency. This is because when link building, the company you choose buys space on an external website to place a link building article containing links, which if not done in the right way, can result in a penalty for your site.